Jump are engagement specialists helping organisations reach their sustainability and wellness targets. They are supporting Camden Council to drive up recycling and reduce waste through Camden Recycling Rewards – a digital engagement programme which rewards residents for reducing the amount they waste, reusing what they can and recycling more. Residents take part in a number of green actions in order to earn and accumulate ‘Green Points’ for each action they complete, as well as receiving an informative digital newsletter each month. Residents can also take part in a Food Waste Challenge within the programme in which they make a pledge on how they’re going to positively reduce their food waste. Each month, the highest scoring resident of each of Camden’s five communities receive a £30 reward voucher.
They estimate that the programme has resulted in nearly 150,000kg of carbon emissions being avoided by Camden Households since June 2019.
Not only does the programme help Camden tackle the climate crisis, but it helps support the community by providing local charities with donations on behalf of winning communities. To date £33,000 has been donated. Recipients include Camden Mind, NW5 Community Play Project, Age UK Camden, Kentish Town City Farm plus many more. Also, 113 local businesses are listed on the rewards website and app.